telcos

How Telcos Leverage Campaigns to Maintain Market Shares

January 26, 2020 1:18 pm

With the way promoters of telco brands are rolling out campaigns in the last few months, the brands appear set for another round of competition. Raheem Akingbolu reviews a few of the campaigns

Since the arrival of the Global System of Mobile (GSM) communications, the fortune of the marketing communication industry has continuously been on the increase. By implication, the impact of creativity on the growth of telecommunications brands and their products, have sent wake-up call to other brand owners to look outside the box and solve their marketing challenges through topnotch marketing solutions.

As competition thickens in the telco …

As Telcos Jostle for Mobile Money Space

November 17, 2019 3:25 am

Nigeria is an untapped market for mobile money with significant revenue potential. The telcos operating in the country have, therefore, positioned themselves to grab the opportunities presented by the evolving business expected to rapidly drive the cashless policy of the Central Bank of Nigeria and deepen financial inclusion, writes Bamidele Famoofo

Mobile money is a service whereby customers use their mobile phone device to send and receive monetary value – or more simply put, to transfer money electronically from one person to another using a mobile phone as mobile wallet.

The planned incursion of telcos into the space, as they …

Active subscribers increase by 43,807 in March - NCC

Telcos tackle NCC over 95.7m ‘invalid’ SIMs

April 24, 2019 7:15 pm

Telecoms operators yesterday said the Nigerian Communications Commission (NCC) indicted itself over the huge number of Subscriber Identity Module (SIM) cards it adjudged invalid, almost 10 years after the exercise started across the country.

Acting under the aegis of the Association of Licensed Telecommunications Operators of Nigeria (ALTON), the carriers wondered why it took the regulator so long to raise the issue.

Its Chairman, Gbenga Adebayo, said the NCC came out with SIM card registration rules which the carriers adhered to during the exercise, adding that huge cash was also sunk on the project.

Adebayo who spoke at Vanguard e-Economy …