
Cluely Co-founder Lee: “Engineers Can’t Create Viral Success”
Chungin “Roy” Lee, cofounder of AI app Cluely, says most startups fail not from weak products but from poor visibility and lack of viral reach.
Co-founder and CEO of Cluely, an AI app once dubbed a “cheating tool” for job interviews, says most tech startups fail not because their products are bad but because their creators don’t know how to get noticed.
Speaking at “TechCrunch Disrupt 2025” on Wednesday October 29, 2025, Chungin “Roy” Lee argued that engineers, while skilled at building technology, often struggle to make content that resonates online. “Engineers just cannot make good content,” he said. “Every

















