‘Black Friday’ Becoming A Shadow Of Its Former Self In US
November 30, 2019
4:37 pm
The US holiday shopping season officially opened with a deluge of “Black Friday” promotions but the frenzied crowds of the past have thinned out with the rise of e-commerce.
Companies in the retail, entertainment and tourism industries once again tried to entice shoppers after Thanksgiving with a bevy of offers on a day synonymous with American consumer culture and notorious “doorbuster” sales that start at the crack of dawn.
But US consumers aren’t buying Black Friday the way they once did.
Only 36 percent of US consumers plan to shop this year on Black Friday, down one percent from last …
