
Navigating Media Narratives’ Impact On Brands By C. Morgan
In an era dominated by digital narratives, the complexities between consumer perceptions and brand equity are a topic that warrants deep exploration. Mr. Churchill Obiechefu Morgan, an esteemed media and business strategist with a profound academic background from the New York Learning Hub, has taken up this mantle through his compelling research presented at the New York Learning Hub, New York.
Mr. Morgan’s study, titled “The Role of Media Narratives in Shaping Consumer Perceptions and Brand Equity: A Multidimensional Approach,” offers a groundbreaking examination of how media narratives influence public opinion and, consequently, brand equity. With a Postgraduate Diploma in …