Netflix co-CEO Ted Sarandos

Netflix Chief Sarandos: AI Can’t Replace True Creativity, Ever

Netflix Chief Sarandos: AI Can’t Replace True Creativity, Ever

Netflix co-CEO Ted Sarandos says Artificial Intelligence (AI) can aid storytelling but will never rival the originality of artists like Taylor Swift.

Netflix co-CEO Ted Sarandos says artificial intelligence may reshape entertainment, but it will never replace genuine creativity — pointing to global music icon Taylor Swift as proof that human artistry remains irreplaceable.

Speaking during the company’s third-quarter earnings call on Tuesday October 21, 2025, Sarandos dismissed concerns that Netflix could soon face serious competition from AI-generated films or series. He argued that while artificial intelligence is transforming how content is made, audiences still crave the authenticity and emotional …