marketing

As practitioners in various sectors of the marketing communications industry wrap up activities in 2019, stakeholders are at crossroads in measuring the growth in the industry for the year.

While it is easy to rate the industry high in terms of innovation membership and creative performance, the financial performance is still abysmally low. According to the President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo, who spoke last week at the 2019 Lagos Advertising and Ideas Festival (LAIF), said advertising agencies are thrived despite the economic challenge in the country.

He said, “The advertising industry from the …