life coaches

Youtube is filled with life coaches. Many of them bathing in the narratives of their own success.

“I was down and out. Nobody believed in me. Then — I started working out.”
Lambo.

The world was against them. Then they rose from the ashes.

Martyrdom: it’s a common trope.

We’ll set aside the extravagant fees these guys charge. We’ll ignore the fact that many of them don’t even own the cars they are posing in front of. We can even disregard that they aren’t living the lives that they’re selling.

Doesn’t it bother you just a bit that everything …