leverage

With the way promoters of telco brands are rolling out campaigns in the last few months, the brands appear set for another round of competition. Raheem Akingbolu reviews a few of the campaigns

Since the arrival of the Global System of Mobile (GSM) communications, the fortune of the marketing communication industry has continuously been on the increase. By implication, the impact of creativity on the growth of telecommunications brands and their products, have sent wake-up call to other brand owners to look outside the box and solve their marketing challenges through topnotch marketing solutions.

As competition thickens in the telco …