Zero To Revenue: Build A Business In 90 Days—Part 3
February 1, 2026
3:37 am
Stop chasing attention. Start collecting evidence of intent.
By Prof. MarkAnthony Nze
Ideal Customer Profile (ICP) & List: 200 Right Targets With “Why-Now” Signals
Most founders don’t lose because they lack skill. They lose because they aim at fog.
They build a product, write a pitch, post a few clips, send a few DMs, and then wait—hoping the market notices. When it doesn’t, they conclude the world is unfair, the algorithm is broken, or success is reserved for people with pedigree. In reality, the failure is simpler and more fixable: they tried to sell to “everyone,” which is another way …
