Google Hit with $3.45B EU Fine Over Ad Tech Practices
September 5, 2025
5:34 pm
Alphabet’s Google has been slapped with a 2.95-billion-euro ($3.45 billion) fine by European regulators, marking its fourth major penalty in a decade-long antitrust battle with the European Union. The ruling targets Google’s adtech business, accusing the company of favoring its own services over competitors and harming online publishers.
The European Commission said Google’s practices, in place since 2014, demonstrated a clear abuse of market power. The company allegedly prioritized its own online display technology in a way that disadvantaged rivals, distorting competition and limiting choice for advertisers and publishers alike.
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