digital campaigns

Facebook and Google dominate the fast-growing segment of digital political ad spending, which now accounts for nearly 20 percent of campaign advertising dollars, according to a survey

Political Ad Spending Surges; Facebook Dominates Digital

February 12, 2020 5:16 pm

Political ad spending is surging for the US election, with digital campaigns — led by Facebook — accounting for nearly one-fifth of the total, researchers said Wednesday.

A report by eMarketer predicted total campaign media spending jumping 63 percent from four years ago to $6.89 billion, attributing the rise to the “intensity” of the presidential race as well as many congressional contests.

The forecast for the 2019-2020 election cycle covers spending on federal, state and local ads, including political action committee ads for candidates and lobbying activities.

Political ad spending, which is generally highest during presidential campaigns, is likely to …