
Understanding Quantitative And Qualitative Data Analyses
Introduction
Quantitative and qualitative data analyses are methods used to study and analyse data. These two terms are often confused, but they’re actually quite different from each other. Quantitative data analysis aims to quantify the data collected, while qualitative data analysis examines the non-numeric information. In this article, we’ll explore how you can use these two methods together when conducting an in-depth business research project.
Definition
According to Prof. MarkAnthony Nze, Quantitative research is used to calculate statistical values for the data collected. It’s a large part of any scientific or academic field, where it allows scientists to …






