Branding

At the prestigious New York Learning Hub, Prof. MarkAnthony Nze presented a compelling research study that sheds light on the undeniable influence of strategic branding in shaping consumer perceptions and achieving market dominance. In a world where brands are more than mere names or logos, Prof. Nze’s work emphasizes the intricate ways branding strategies impact consumer loyalty, trust, and organizational growth.

Drawing on a mixed-methods approach, the study combined quantitative regression analysis with qualitative insights from case studies, interviews, and focus groups involving 170 participants. These included consumers, brand managers, and industry analysts from diverse sectors such as technology, …