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Jaiz Bank has begun a subtle but committed move to change its narrative and win more patrons, writes Raheem Akingbolu

Perhaps because of the level of religious and ethnic biases in the country when Jaiz Bank entered the market, most banking public were apprehensive about its brand promise. Considering the fact that perception establishes the meaning about a brand when a consumer makes initial contact with it, the toga of being referred to as a core Islamic institution, has since remained with the Jaiz Brand.

After overcome the teething stage and got the brand well rooted in the market, the …