baiyewu:

Growing up in an era where cigarette adverts were permitted to air on television and radio, it was a tad difficult to miss those deceptive cuts that told us it was a mark of pristine masculinity to puff on neatly wrapped nicotine.

It was also one of those ads – St. Moritz’s – that introduced me to the music of Lighthouse Family. Ocean Drive’s simple yet inspiring lyrics contradict the reality cigarettes represent, but the minds behind it found it beautiful enough – maybe it’s Tunde Baiyewu’s voice – to rest the soul of the commercial on. Such was the …