African Culture

Storytelling is easily the most powerful way to put ideas into the world. All over the world, people are increasingly becoming quite conscious of the kind of stories they allow people to read or watch about them because they clearly understand that telling good stories is a very vital component of marketing. The Nigerian film industry which is captured under the big umbrella called Nollywood which is supposed to be perhaps one of Nigeria’s biggest PR and marketing units appears to be doing the exact opposite.

Ever since Nollywood was officially birthed in 1992 with the production of Living in …