Tech

OpenAI began testing advertising inside ChatGPT on Monday, introducing paid placements for users on its Free and Go plans in the United States as the company looks for new ways to fund the fast growing costs of building and running large scale AI systems.

The ads will appear only for people using ChatGPT for free and for subscribers on the Go tier, a lower cost plan launched globally in January that costs $8 a month in the U.S. OpenAI said users on its higher priced subscriptions, including Plus, Pro, Business, Enterprise, and Education, will not see advertising.

The company said