Academic Publications

Mr. Charles Ifeanyi Okafor, a distinguished IT professional and expert in strategic human resources, management, leadership, and project management, delivered a landmark presentation at the prestigious New York Learning Hub on the power of predictive analytics in modern business.

Predictive analytics has emerged as an essential tool for today’s business world, enabling companies to forecast trends in consumer demands and preferences with greater precision. This study examines the effectiveness of predictive analytics in the retail, financial, and healthcare industries using a mixed-method approach. Quantitative techniques such as regression analysis, time-series forecasting, and machine-learning models are combined with qualitative methods like …

In a highly anticipated presentation at the prestigious New York Learning Hub, Mr. Charles Ifeanyi Okafor, a distinguished IT professional and an acclaimed expert in strategic human resources, management, and leadership, unveiled avant-garde research that promises to transform the world of marketing. Titled “Social Media Analytics: Unveiling Consumer Behavior for Strategic Marketing,” this comprehensive study examines the powerful impact of social media analytics on understanding consumer behavior and guiding strategic marketing decisions.

Mr. Okafor’s research employs a mixed-methods approach, blending quantitative and qualitative techniques to offer a holistic view of how businesses leverage social media data to enhance their …