Chelsea Football Club has today confirmed a long-term deal with The Coca-Cola Company, naming Coca-Cola as the Club’s Official Soft Drink Supplier across the UK and Europe.
Under the agreement, some of Coca-Cola’s most iconic products — including Coke Zero, Coca-Cola, Diet Coke, Fanta, and Sprite — will be available at key Chelsea venues: Stamford Bridge, Kingsmeadow, matchday hospitality areas, and during club events.
But this isn’t just a typical pouring-rights agreement. Chelsea and Coca-Cola plan to work closely to deliver innovative fan experiences both in-stadium and online. The clubs have outlined plans for interactive activations, exclusive giveaways, and community-driven initiatives designed to deepen the bond between Blues supporters and their team.
Oliver Boden, Chelsea’s Partnership Sales Director, emphasised why the relationship is a strong fit: “We’re excited to welcome Coca-Cola as our Official Soft Drink Supplier. Their global reach, cultural influence, and focus on fan-first experiences make them a perfect fit for the club.”
From Coca-Cola’s side, there is equal enthusiasm. Javier Meza, President of Marketing for Coca-Cola in Europe, said: “We’re delighted to work with Chelsea Football Club, an iconic team with a passionate global fanbase. Through this agreement, we look forward to connecting with Blues fans and enhancing the matchday experience with our leading soft drink portfolio.”
This announcement comes amid Coca-Cola’s broader reinvestment in English football. The company also recently inked a multi-year partnership with the Premier League, starting in the 2025/26 season. That deal, too, will leverage multiple brands in Coca-Cola’s lineup and include fan activations, centre-circle experiences, and more.
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For Chelsea, the deal not only strengthens commercial ties but also reinforces its commitment to delivering memorable experiences for supporters. With Coca-Cola now part of matchday life — from concourses to hospitality and even club events — fans can look forward to enjoying their favourite soft drinks as they cheer on their team. For Coca-Cola, aligning with a globally recognised club like Chelsea brings a powerful platform to connect with a diverse, passionate fanbase at every level.
Ultimately, this partnership is more than just a refreshment deal — it’s a strategic alliance designed to “drink in” the spirit of the club together.
